- Use a word, not a paragraph, like "Come" or "Here". Say it in a clear, confident, pleasant tone of voice.
- Use high value reinforcement that will make it worth his while to come to you. As he comes toward you use verbal encouragement and jump around to make yourself more interesting. When he gets to you give him something he really, really loves like a chunk of cheese or liver or garlic chicken or the chance to chase a frisbee or a ball. A bonus: let him go back to the fun thing that he was doing.
Be wild and crazy, be generous,
be genuinely happy that he came to you!
- Set him up for success. If you aren't 100% sure he'll respond, don't use your "Come" cue and risk the chance that he'll get to practice not coming to you. Instead try running in the opposite direction or jump around and wave your arms or hide behind a tree or crouch down. Different things work for each unique dog so if one idea doesn't work, try something else. Once he begins coming to you say your cue and continue to give him verbal encouragement.
Reinforce him every time he "checks-in" with you. You want your dog to know that coming back to you on his own is just as important as responding to the cue.
During your practice sessions if your dog does not come to you when you've called him, avoid the temptation to continue to call him over and over. It was your error, so your only choice is to calmly to to him and at least reinforce him for not running away from you.
Build trust by never associating coming to you with anything negative. Not all dogs like baths or taking medication or nail trims so go get him for these things.
Never punish him for coming to you nor use intimidation or threats to make him come to you.